Physium
Physium
Physium
Identity
Year
2025
Client
Physium
Physium is a modern, expert-led health partner focused on providing science-based physiotherapy. This concept uses heat-map gradients and motion-blurred imagery to express movement, energy and recovery. Inspired by thermal scans and pain mapping, the vivid palette of reds and blues symbolises stress points and healing. Long-exposure photography captures human momentum reflecting the shift from pain to performance. The minimalist logo references joints, limbs and the “P” of Physium, reinforcing the brand’s connection to the human body and its commitment to restoring movement with clarity, care and precision.